Diablo 4 eaned over $666 million dollars in sales in less than a week following its full June 6 launch. Activision Blizzard also revealed that customers have already sunk the equivalent to 30,000 years of playtime into the game, while wiping out a staggering 2.73 billion monsters.
“On behalf of Blizzard, we want to thank the millions of players around the world who are immersing themselves in Diablo 4,” said Blizzard Entertainment president Mike Ybarra.
“Diablo 4 is a result of our incredible teams working together to craft and support genre-defining games, build legendary worlds, and inspire memories that will last a lifetime. We’re humbled by the response, proud of the team, and remain committed to listening to our players and ensuring Diablo continues to exceed expectations for years to come.”
The $666 earnings figure takes into account global sales across all platforms in the first five days following the game’s full June 6 launch. It was not made clear the extent to which microtransactions contributed to the sales milestone. According to Activision Blizzard, Diablo 4 broke records both in terms of monetary earnings, and units sold during this period, cementing its position as Blizzard’s fastest-selling game of all time, while “exceeding the worldwide box office of all horror films released in 2023 combined”.
With over 276 million hours spent in #DiabloIV already, it’s been one Hell of a launch.
This is only the beginning 🔥 pic.twitter.com/D1OCWZ8BrZ
— Diablo (@Diablo) June 12, 2023
Activision Blizzard also revealed a slew of launch stats to accompany the sales milestone. Players have already died 316,991,632 times during the cumulative 276 million hours that they’ve spent exploring the hellish digital world. Of those deaths, 429,792 came at the hands of other players in PvP encounters, while 5,792,063 came by way of The Butcher.
The data also showed that players have created 166,000,960 parties since the game’s release, and that 6,263 gamers had reached level 100, while a mere 163 had achieved level 100 while playing on hardcore. Finally, the most popular in game class – as revealed previously by Diablo 4 head Rod Fergusson – continues to be the sorcerer.
Despite the impressive figures, Diablo 4’s launch didn’t go entirely smoothly for Blizzard. For example a licensing issue soon after the early access launch period prevented some PS5 players from logging into the game. Meanwhile, the developer was forced to apologise on June 8 when the servers for the always-online game went down entirely.
In IGN’s 9/10 review we described Diablo 4 as “a stunning sequel with near perfect endgame and progression design that makes it absolutely excruciating to put down”. Be sure to check out our Diablo 4 guide for tips and tricks on how to get the most out of your journey through hell, and to use our interactive map to keep track of your progress as you play.
Anthony is a freelance contributor covering science and video gaming news for IGN. He has over eight years experience of covering breaking developments in multiple scientific fields and absolutely no time for your shenanigans. Follow him on Twitter @BeardConGamer
