Disney today open a dedicated area, called D350, for Marvel and Star Wars at the flagship Disney Store in London’s Oxford Street.
D350 (Destination 350), a brand new haven for Marvel and Star Wars fans and collectors who love great product as well as the best in store experiences, has launched in a new first floor space of Disney Store Oxford Street in London.
Designed for fans, the zone will showcase the ultimate Marvel and Star Wars ranges from Hasbro, Funko, LEGO®, Iron Studios, Diffuzed, Diamond Select, Hero’s Inc., as well as Disney Store, each including premium collectibles, fashion and accessories.
D350 will also be the host venue for future exclusive product reveals and special events and will feature interactive experiences for fans, including a life-size photo opportunity at launch with the Funko Pop Box with First Appearance Wolverine. An additional Hasbro Star Wars Black Series photo box will appear from the start of November, alongside a display of four Hasbro Marvel Legend figures ahead of the product going on sale in early December.
The zone will also sell 44 different Marvel and Star Wars first edition comics and be the only place where you can take a sneak peek at Disney Store’s new Star Wars The Saga Coin Set limited release collection, which will be on display ahead of the series of three being available to purchase from December.
Mike Stagg, SVP and General Manager, Disney Stores Europe, said: “We know that our fans love Marvel and Star Wars so now we are now giving them what they want, a brilliant new destination where they can have memorable in-store experiences as well as access the best assortment of collectibles, fashion and accessories from Disney and other great brands. We’ve given the space an exciting look and feel, using characters to delight fans and provide a destination to enjoy the very best of Star Wars and Marvel, as well as creating a place to host future events and even more product throughout the year! Watch this space!”
The Star Wars product ranges are inspired by upcoming original Star Wars releases, including the highly anticipated final instalment of the Skywalker saga “Star Wars: The Rise of Skywalker” (out in UK cinemas on December 19), and “The Mandalorian” the first-ever Star Wars live-action series, which will debut in the U.S. on November 12 exclusively on Disney+, Disney’s new streaming service.
Another D350 Marvel and Star Wars fan zone will open in the coming weeks in Disney Store’s Grafton St store in Dublin.
We will share our gallery from last night’s launch event very soon.