Black Friday 2018 might have technically been yesterday, but that doesn’t mean you’ve missed your opportunity to get some deals. Every Black Friday sale we know about has already gone live, and your main concern at this point is items selling out as we head into the weekend. You don’t have to worry about that with sales on Steam, PSN, the Eshop, and Xbox Live, though discounts on PS4 and Xbox One bundles may already be gone in some cases. We have been seeing unexpected deals pop up, and that may continue through Cyber Monday. For instance, Walmart cut Black Ops 4 to $37 on PS4 and Xbox One, beating not only its own advertised price, but the best price we had seen anywhere.
Ebay has offered some terrific deals leading up to Black Friday and is worth keeping an eye on. The PS4 Spider-Man bundle was on sale at numerous stores days before we expected, resulting in it being sold out at some locations already. PS Plus was $40 available at a whole bunch of retailers early as well, but in that case, at least you know you can turn to PSN to pick it up at that price. And after looking like Spider-Man and Fallout 76 wouldn’t be discounted, we’ve now learned of deals on both.
Black Friday officially began today, on November 23, but we got a heads-up on what to expect. We started out by getting Target’s ad early, giving us a look at what will be on sale across games, tech, and entertainment, and that’s been followed by several other huge ones, Walmart and Best Buy. Everything from 4K TVs to PS4, Xbox One X, and Nintendo Switch are on sale, not to mention games and movies ranging from Red Dead Redemption 2 and Star Wars to Call of Duty: Black Ops 4 and Deadpool 2. GameStop has also finally shared its ad, greatly expanding the list of deals.
As always, tracking what’s on sale and where can be an overwhelming task, as can determining what the best deals are. We’ll be doing our best to help you stay on top of this so you can make the most of Black Friday (and Cyber Monday immediately after that) without having to drown in a sea of circulars and hastily scrawled post-it notes. Below, you’ll find our complete coverage of the event.
Platforms And TVs
All PS4 Deals
If you’re looking for all things related to PS4, we’ve collected every deal announced so far for the platform–including consoles, accessories, and games–in one story. Among the highlights is a $200 PS4 bundle that comes with Marvel’s Spider-Man at Target.
Cheapest PS4 Consoles
Those specifically hunting for a PlayStation 4 are in luck, as the console will be on sale in addition to many of its games. We’ll be keeping an eye on all the ads as they come out to find out exactly where you should head for a PS4.
Best PlayStation Plus Deals
Given the popularity of PS4, there have been surprisingly few deals on PS Plus, but there are some–including one that will get you a year-long membership for only $40, which is about as good as PS Plus discounts get.
All Xbox One Deals
For a look at all things Xbox One, we’ve put together a roundup of every announced deal related to the system. That includes deals on consoles, games, and accessories. One of the best offers we’ve seen so far is a $400 Xbox One X bundle with a whopping $120 in Kohl’s Cash from (you guessed it) Kohl’s.
Cheapest Xbox One S Consoles
If you’re hunting for an Xbox One S, you’ll have some options this year. We’re keeping track of the best offers on the console to help make it easy for you to pick one up.
Cheapest Xbox One X Consoles
Those able to spend extra for an Xbox One X are also in line for some discounts, with many saving you upwards of $100. There’s even a deal at Best Buy on a special-edition version of the console itself.
Best Xbox One Deals
Say you’re not interested in wading through a huge number of deals–there are dozens upon dozens of games on sale–but want some good prices. We’ve selected what we think are the top deals of interest to those with an Xbox One (or anyone just now picking one up).
Xbox Live Gold Deals
Whether you already own an Xbox One or are getting one this year, you may want an Xbox Live Gold subscription–it’ll net you free games every month, exclusive discounts, and the ability to play online. Here are all the top deals on a membership.
Xbox Game Pass Deals
Rather than buy individual games, you might prefer to get access to Microsoft’s Netflix-style service, Xbox Game Pass. Fortunately, there are a small number (but very good) deals on memberships this Black Friday.
Xbox Game Pass Black Friday 2018 Deals
All Nintendo Switch Deals
Nintendo Switch has had a big second year on the market, and whether you’re looking for discounted games or some kind of sale involving system itself, you’ll have at least a limited number of options to choose from. That includes a free copy of Mario Kart 8 Deluxe when buying the console at Target.
Best Nintendo Switch Deals
With more deals than last year, there’s a lot of Switch offers to parse through. We’ve done our best to round up what we think are the best Switch console and game deals you can find this year.
Cheapest Nintendo Switch Consoles
Fortunately for those looking to pick up a Nintendo Switch this year, there will be Black Friday deals at a number of retailers. However, many of them appear to be identical and favor a free pack-in game rather than actual discounts on the standard price.
PC Gaming Hardware
Those in the market for a new graphics card are in luck, as the wild inflation of video card prices has declined after the cryptocurrency boom. Black Friday brings with it even better deals, and we’ve rounded up many of these offers for you to peruse.
All TV Deals
TVs are always one of the hot-ticket items on Black Friday, and 2018 is no exception. We’ve rounded up all of the discounts so far and will continue to do so as they roll in.
Steam Game Deals
As expected, Steam’s annual autumn sale is underway to coincide with Black Friday and Cyber Monday. There’s an enormous number of things on sale as always, and Valve has kicked off nominations for the Steam Awards.
Best Steam Game Deals
Steam can be one of the most intimidating places to shop during a big sale due to the sheer number of games that tend to be discounted. We’ve picked out many of our favorite deals we’ve spotted to help make sure you walk away with something good.
Walmart Game Deals
Walmart has a huge ad full of games on sale, along with consoles and accessories. One of its best deals see Call of Duty: Black Ops 4 drop to just $40 despite its relatively recent release.
Best Walmart Gaming Deals
What’s outlined above is a big ad–Walmart has a ton of games on sale. If you’d prefer a more manageable look at it, we’ve rounded up what stuck out to us as the best gaming deals at the retailer this year.
Walmart Entertainment Deals
You’ll find not just games on sale at Walmart, but a ton of movies and TV shows, too. Whether you’re looking for DVDs or Blu-rays, you’re in luck, while 4K fans can find some good films in the sub-$10 range, which is atypical.
Walmart Tech Deals
If you’re more interested in how you obtain and consume your entertainment and games, you might be in the market for a TV, streaming device, or soundbar. If that’s the case, Walmart is among the places you’ll find a number of cheap options.
GameStop Game Deals
GameStop has updated its preview ad to the full deal, and it’s packed with a ton of games. And while the retailer sometimes doesn’t offer the same kind of discounts we see elsewhere, it’s got some of the best prices this Black Friday.
GameStop’s Best Game Deals
The GameStop ad is huge, and you might need some help finding the best deals. We’ve combed through it for our picks of the top offers to give you an easy guide to shopping at GameStop this Black Friday.
Best Buy Game Deals
Best Buy has some sort of sale on each of the main consoles–PS4, Xbox One, and Nintendo Switch–but its lineup of deals on individual games is frankly staggering. We’ve compiled the massive list of everything on sale in one place.
Best Buy’s Best Game Deals
If you’d rather not dig through the enormous list of gaming items that Best Buy has discounted, we’ve put together a curated list of what we think are the store’s top deals.
Best Buy Entertainment Deals
Alongside all of its games, Best Buy was a hide array of movies and TV shows on sale, spanning DVDs, Blu-rays, and 4Ks. In particular, there are some sweet sales for Marvel and Star Wars fans.
Best Buy Tech Deals
As is to be expected from Best Buy, a huge portion of it is dedicated to all things technology, including TVs. We’ve rounded up everything you can expect to see this year at the retailer.
Target Game Deals
Target was the first big store out of the gate to release its Black Friday ad early, and it included a ton of stuff of interest to game fans. You’ll find a PS4 with Spider-Man for $200, among other things.
Target’s Best Game Deals
If you’re interested in what Target will have to offer on the gaming front without wading through a long list, we’ve rounded up some recommendations on the best deals it has this year. This covers consoles (with deals on Switch, PS4, and Xbox One) and games for those systems.
Target Entertainment Deals
Alongside its game offerings, Target’s early Black Friday ad gave us a look at its many movies and TV shows that will be on sale, and it includes some great sub-$10 4K movies.
Target Tech Deals
Black Friday is always a great opportunity to pick up a new TV for relatively cheap, and 4K TVs are among the variety of tech items you’ll find discounted at Target.
Target’s Best Tech And Entertainment Deals
Again, with such a wide variety of TVs, tech, movies, and TV shows on sale, it can be hard to figure out what’s actually a good deal. We’ve put together a list of what we think are Target’s best deals.
PSN Game Deals
Sony has kicked off the PlayStation Store’s Black Friday sale, and it discounts games for all PSN members. While the prices aren’t always as good as those offered on physical games, this will be your most reliable place to find digital PS4 game discounts.
Xbox Store Game Deals
Xbox Live’s annual Black Friday sale is already live if you’ve an Xbox Live Gold member, getting you discounts on digital games. It runs through November 27, although even once it opens up to non-Gold members, the deals may not be quite as good if you’re not a subscriber.
Best Xbox Store Game Deals
Like many of the digital game sales, this one has a huge number of games to parse through. If you don’t already have something in mind, it might be hard to find the worthwhile deals, so we’ve rounded up our picks of the best ones.
Nintendo Switch And 3DS Eshop Game Deals
Nintendo’s Cyber Deals sale is live on the Eshop, bringing discounts for digital games on Switch and 3DS. This runs through Cyber Monday and has some quality games included.
Best Nintendo Eshop Game Deals
While the list of games included in Nintendo’s sale is not as vast as those on Steam, Xbox Live, or PSN, there are good deal to be had. If you’re looking for some help in picking some out, we’ve rounded up our picks for the best deals on Switch games.
Microsoft Store Game Deals
Microsoft’s retail outfit always has Black Friday deals that include Xbox One consoles, and this year is no exception. While it hasn’t yet revealed offers on individual games, we know Microsoft Store is among your options for getting a $400 Xbox One X.
Kohl’s Game Deals
Kohl’s doesn’t sell many games, but it oftentimes has some excellent deals come Black Friday. 2018 is no exception, as it might be the best place to buy an Xbox One X.
Kohl’s Tech Deals
Kohl’s might primarily be a clothes retailer, but it does sell a limited number of electronics, like TVs. These are discounted in addition to netting you some Kohl’s Cash.
Sam’s Club Game And TV/Tech Deals
Although you’ll need a membership to take advantage, Sam’s Club has some good offers on gaming and tech items, although its game deals are only on PS4 and Xbox One and simply match what we’ve seen elsewhere.
Newegg Game And PC Hardware Deals
Whether you’re looking for games or hardware to upgrade or build a PC, Newegg may have what you’re looking for. The store has outlined all the deals you can expect from it this Black Friday.
Buying directly from Steam isn’t the only way to get Steam games, and it’s often by going through other retailers that you get the best prices. Fanatical, for instance, has dropped the prices of numerous Steam PC games.
Black Friday And Cyber Monday
Ebay has been quite aggressive with Black Friday this year, first beating certain prices offered by certain stores and then offering its own slate of terrific deals. It’s now outlined the highlights of what to expect, before and during both Black Friday and Cyber Monday.
Ubisoft, the publisher of Assassin’s Creed, Rainbow Six, Splinter Cell, and more is hosting a sale on its digital storefront, Uplay. Ubisoft is offering a variety of its games for PC, Xbox One, PS4, Nintendo Switch at discount prices.
Best Games Deals
Below you’ll find roundups of all the deals on specific games, but we’ve also assembled a list of what we think are Black Friday 2018’s best deals across PS4, Xbox One, and Nintendo Switch.
Red Dead Redemption 2
Perhaps the biggest game release of the year came in October, likely too close to Black Friday for us to see extensive deals. And while we’re not seeing much in the way of price cuts on the base games, there are some other sales of note.
Assassin’s Creed Odyssey
2018’s new entry in the Assassin’s Creed series will be discounted on Black Friday, despite the fact that it only released in late October.
Call of Duty: Black Ops 4
Black Ops 4 represented a significant shift for the Call of Duty series, dumping a traditional single-player campaign and introducing a battle royale mode, Blackout. It’s another game that, despite having only just been released, will be on sale come Black Friday.
Forza Horizon 4
Playground Games’ terrific open-world driving game, Forza Horizon 4, is among the many games you’ll find on sale this Black Friday. While you can play it through Xbox Game Pass, those looking to buy their own copy have numerous options.
God of War
God of War has been one of the year’s standout games so far. It will be discounted this Black Friday, and thanks to the fact that it came out earlier in the year, the savings are even greater than with some of its fellow triple-A games that launched more recently.
The newest entry in the SoulCalibur series is a good one, and it of course brings with it a guest character–The Witcher’s Geralt. Despite having only come out in late October, you’ll find it for nearly half price on Black Friday.
It looked as if Marvel’s Spider-Man wouldn’t be discounted on Black Friday outside of the $200 PS4 bundles, but it turns out you will be able to get a copy of it for as little as $40.
Another game that seemed like it would go without any true Black Friday deals is Fallout 76, which would be understandable considering it was only just released. However, it will in fact go on sale for $40.
The most popular basketball game series returns with another strong entry in 2018. As with all of the year’s big annual sports games, NBA 2K19 sees a nice discount on Black Friday.
With more than 100 million copies shipped, it seems like everyone should own a copy of Grand Theft Auto V by now. That’s apparently not the case, as it continues to sell extremely well–and if you’re among those looking to pick it up, you can do so on the cheap this Black Friday
WWE’s annual wrestling sim, WWE 2K19, features a larger roster than ever before. And like so many of the other fall releases, this is one that will be on sale come Black Friday.
Another popular annual sports game is FIFA 19, which comes packed with a variety of different modes, including the wildly popular Ultimate Team. You’ll have some extra cash to pump into FUT thanks to these Black Friday deals.
Destiny 2: Forsaken Legendary Collection
There’s never been a better time to jump into Destiny 2 thanks to the release of the Forsaken expansion. Legendary Collection gets you the base game and all DLC released for it to date.
Rainbow Six Siege
Although it’s now a couple years old, Ubisoft’s competitive shooter continues to grow strong, thanks in large part to a consistent stream of new content. As you’d expect, Siege will be discounted this Black Friday.
If you’ve got a need to catch ’em all, there’s some good options on picking up a Pokemon game, and the hardware to play it. Although the latest games to be released in the franchise are Let’s Go Pikachu and Let’s Go Eevee, they’re unlikely to be discounted soon. Instead, Pokemon Ultra Sun and Ultra Moon can be purchased at a good price, and they’re great games too. If you need hardware to play the games, there’s a pretty nice 2DS bundle too.
Madden NFL 19
Want to challenge your friends and family to some virtual football this holiday season? The latest entry in the Madden series is the way to go. Whether you’re an Xbox One or PlayStation 4 owner, there’s discounts across all versions available.
Shadow of the Tomb Raider
The third and final entry in the new series of Tomb Raider games, Shadow of the Tomb Raider, only just arrived in September, but you’ll be able to find it for half price during Black Friday sales.
All Movies On Sale
There’s a huge array of movies on sale, no matter the format you’re looking for–DVD, Blu-ray, and even 4Ks have dropped in price steeply for Black Friday. We’ve rounded up all of the deals for you in one place.
Marvel movies are among the biggest in the industry, and so Black Friday wouldn’t be complete without the MCU being discounted. These include recent 4K releases like Avengers and Avengers: Age of Ultron.
Avengers: Infinity War
The biggest movie of the year will see some steep discounts during Black Friday, including on the 4K UHD version of the movie (which nets you bonus Blu-ray and digital copies).
If you’re looking to fill out your collection of anime, there’s a wide variety on sale this Black Friday, and we’ve rounded up picks for some of what we think are the best deals around.
Tips And Previews
When Do Black Friday Sales Begin?
It’s difficult enough to keep track of all the deals, but further complicating matters are the way in which sales are staggered. No longer can you expect to just show up on Friday (or Thursday night) and be early–sales are starting hours or even days before then. We’ve done our best to compile all of this information in a digestible way.
What to Expect
We should have a firm idea of everything that will be on sale well in advance of Black Friday, but while we wait for all of the ads to come in, we’ve previewed what to expect from this year’s big day. That may help you determine if you should buy something now or wait for a possible deal later this month.
Black Friday Tips
Anybody can walk into a story on Black Friday or browse to a retailer’s website, but there are tips and tricks to best approaching it. We’ve put together a guide to help you make the most of all the big sales.