Potentially the best Black Friday deal on a high-end OLED gaming TV is already available. Right now, Best Buy, Amazon, and Samsung are offering the 65″ Samsung S90C 4K OLED Smart TV for just $999.99 after an absolutely massive $1,600 price drop. This is an excellent TV to pair up with your PlayStation 5 or Xbox Series X. In fact, some critics rate the S90C as a better gaming TV than the LG C4. RTINGS writes that “the LG (C4) is noticeably dimmer in Game Mode while the Samsung (S90C) isn’t, making the Samsung the better choice for gamers.”

Note: The best vendor to get this TV from is Samsung because you get a bonus $50 Best Buy gift card. However, most zip codes show this TV is out of stock. If so, then get it from either Amazon or Best Buy.

65″ Samsung S90C 4K OLED Smart TV for $999.99

65" Samsung S90C 4K OLED Smart TV

65″ Samsung S90C 4K OLED Smart TV

The Samsung S90C is a 2023 model (superseded by the S90D for 2024) and was considered one of the best OLED TVs on the market last year, superior to even the LG C3. The S90C uses Samsung’s proprietary quantum dot (QD) OLED panel. QD OLED panels are brighter than traditional OLED panels without losing the color accuracy, range, and wide-viewing angles that OLEDs are known for. Compared to a traditional LED LCD TV, an OLED TV offers superior image quality, near-infinite blacks, near-infinite contrast ratio, and near-instantaneous response times.

OLED technology aside, the Samsung S90C also has all the features you’d want in a gaming TV. It has a native 120Hz panel that can be pushed to as high as 144Hz (rare in a 2023 TV) as well as four total HDMI 2.1 ports for running 4K at 120Hz on a PS5 or Xbox Series X. The S90C also supports variable refresh rate and auto low latency mode. This is an especially good complement to the Playstation 5 Pro console that was just released.

The LG Evo G4 Is a Better TV for a Lot More Money

65" LG Evo G4 4K OLED Smart TV

65″ LG Evo G4 4K OLED Smart TV

The Samsung S90C is one of the best TVs you can get, however LG does have a TV that’s even better – for a price. Best Buy has the LG Evo G4 65″ 4K OLED TV on sale for $2,299.99 shipped. This is LG’s best TV on the market. The G4 boasts a new MLA (Micro Lens Array) technology that is able to produce a much brighter picture than the C4. The G4 also incorporates more heatsinks to dissipate the higher temperatures, thus maintaining the brightness even during intense applications, like playing games in Game Optimizer mode, where the C4 struggles.

In our LG G4 OLED TV review, Jaron Schneider wrote that “LG’s G4 is a spectacular television that, thanks to its boosted brightness, can excel in pretty much any environment. With outstanding color, infinite contrast, great HDR support, and outstanding gaming performance, it’s unlikely any other television will surpass it as the best option money can buy.”

More Black Friday TV Deals

Several retailers are advertising early Black Friday deals on TVs.

Should You Buy Now or Wait for Black Friday?

Although this is an extremely good discount for one of our favorite gaming TVs, you may be wondering if you should wait until Black Friday to make a purchase. Black Friday 2024 will definitely have more options available, but if you’re looking for a 65″ OLED TV, this is an outstanding deal and we doubt you’ll find anything better. It’s the best TV deal right now and I bet it will be one of the best TV deals for Black Friday as well.

Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn’t hunting for deals for other people at work, he’s hunting for deals for himself during his free time.



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