Despite not releasing a theatrical film since 2019, Star Wars has been named the top film franchise of 2023 by Fandom, the world’s largest platform for entertainment fans, with Disney and Harry Potter in second and third places.
“The Star Wars brand has no peer when it comes to the unprecedented goodwill, cultural ubiquity, character mythology and sheer revenue-generating power achieved across most every vertical in the entertainment ecosystem,” said Paul Dergarabedian, senior media analyst at Comscore.
Fandom’s scoring is based on five metrics: how many content pages the franchise has on Fandom’s site; ratings from critics and fans; how often the franchise is represented in the real world through conventions and fan events; cultural relevance to those who are not core to the fan base; and the amount of new content from the franchise to sustain interest.
Star Wars’ No.1 ranking suggests that Disney’s revitalization of the brand, which took a hit in the wake of a sequel trilogy for the films, is working. Disney appears at No. 2 on the list, representing its animated films, and its Marvel and Avatar franchises also make the cut.
Fandom’s top 10 film franchises of 2023
1. Star Wars
2. Disney
3. Harry Potter
4. The Marvel Cinematic Universe
5. The DC Extended Universe
6. The Hunger Games
7. Jurassic Park
8. Dune
9. James Bond
10. AvatarDisney’s success with Star Wars can also offer a blueprint to other film franchises that are in the process or restarting or evolving — namely Marvel and Warner Bros. Discovery’s Harry Potter and DC Studios.
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